5 reasons why your brand needs a rebrand
At Certo Design we often explain how a logo design and a brand, or rebrand, are not the same. So to recap - a logo is a symbol or mark that distinguishes your company, while a brand is the idea behind a company. This is primarily how you represent your company visually (often dictated by brand guidelines). However it can also include a mission statement, how people interact with and feel towards your brand.
No matter how big or old your company, rebranding is an important decision to make and not one to be taken lightly. With this in mind here are a few points that signal that it’s time to rebrand.
Your brand is mistaken for another company
At the end of the day, branding is all about differentiation and this includes competitors. So if you your brand is getting lost within a competitive marketplace, why not try something new? Reposition your brand to focus on your companies unique selling points can make your brand exponentially more visible to your target audience and consumers searching for your solutions and services.
You are merging or expanding
Local businesses are often faced with the reality of a rebrand if they hope to expand or move. This will often involve renaming or adding sub-companies. Sometimes, however, a regional name can simply be repositioned to suit a larger audience or even a different market.
The most important lessons when it comes to successful rebranding is that it happens only after a careful evaluation of your business and your goals.
Rebranding should be undertaken from a strategic perspective. Rebranding just because you feel like is a waste of time and resources, and it can even backfire on you.
We hope you found this article insightful or interesting. Are you interested in Brand Identity?
Certo Design has nearly a decade of experience in graphic design and branding. So when you are ready we are here to help you and your business grow. We are always happy to help, just get in touch to see how we can help you!
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