Brand Identity

Building Visual Foundations

Brand Identity

Brand
Designers


Brand identity is what we do. First we research and plan. Then precise guidelines are created to anchor the brand. Finally, the identity is implemented consistently across marketing materials. These guidelines act as the perfect foundation for your business to grow, managing your brand and creating a visual style.

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Build a Brand
that’s loved


  • Brand your business carefully
  • Deliver a clear message
  • Connect with your customers
  • Grow your business faster
  • Reach your goals

What is a Brand Identity?

Guidelines for Visual Devices


Brand Identity is the visual devices used within a company. These are usually assembled within a set of guidelines that dictate how the identity is used across marketing materials. As a result the identity of the company is kept consistent and coherent. Ultimately this allows a common perception of your company to build.

What’s
Included?

Brand Guidelines


Final designs are supplied in several formats to allow for maximum usability. For example, a scalable vector format is used to create the logo. Whereas the final branding guidelines will be supplied as a PDF document.


Font Selection


Yes, even the font used is carefully considered. These selected fonts are accompanied by rules that stipulate the font weights and colours, whilst also indicating when and where to use them.


Colour Palette


Selected colours create an appropriate scheme to suit your brand, its values and goals. These are supplied to you within the Brand Guidelines as Hex, RGB and CMYK.


Logo Design


Our Brand Identity packages always included a Logo Design. A great deal of time is spent creating a logo that will inspire trust, convey professionalism and communicate business values.


If a more in-depth Brand Identity is required please let us know. Our belief is that your brand should work hard for you and if this requires extended usage guidelines or extra graphics as part of the package, then it can be added.

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Brand
Strategy

Planning for Branding


The way in which a Brand Identity is delivered across all of your promotional and marketing material makes a huge difference. Brand Guidelines should manage and protect a brand. Consequently we aim to create brand identities that do exactly that, manage and protect.

How you ask? Well, that’s achieved by listening carefully and researching diligently before we start to create. It is a labour of love and can be painstaking work, but it is worth it. Strategising and getting the brand identity right in the first instance can save a lot of time (and pain) in the future.

Heres a quick run through the process for you:

  • Define and prioritise goals
  • Develop a strategy to ensure continuity
  • Create a Logo & Brand Identity
  • Apply consistently to create a visual style
  • Get recognised and grow
Brand Identity and Strategy

Featured Branding

Our Latest Branding Projects



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Brand Identity Extras

Branding Materials & More


Do you or your business need help with implementing Brand Guidelines too? We offer a range of design services that can do just that…

So, please allow us to take this opportunity and share Branding related services with you. We think you will find them of interest.

  • Branding Guidelines

    Branding Guidelines

    Guidelines on how to use your new logo. Particularly useful if many people will be using your logo and you want to keep your branding consistent. Read More

  • Graphic Design

    Print Design Materials

    Logo Design is often only the beginning. The next obvious step is to print all needed design materials and stationery to start promoting and doing business. Read More

  • Business Card Design

    Business Cards

    Use your logo on a business card to make a memorable first impression and spread the word. Read More

  • Social Media Graphics

    Social Media

    Every business now needs a social media account to connect with customers. For an extra fee we are happy to supply logos in extra sizes and even set up you social images to ensure your logo looks great. Read More


Core Values

What’s your Story?


When creating a brand identity we try to keep it real, due to an idealised image not being a relatable one. First of all, Certo Design focus on why your company began and with what intensions. Furthermore, we use these core values to help build an instantly recognisable and memorable brand that will stand out from your competition.

core values

what’s your story?


When creating a brand identity we try to keep it real, due to an idealised image not being a relatable one. First of all, Certo Design focus on why your company began and with what intensions. Furthermore, we use these core values to help build an instantly recognisable and memorable brand that will stand out from your competition.

we can help you


All of our initial consultations and quotes are absolutely free. It will usually require a little back-and-forth before we can provide you with an accurate quote but this form is the ideal way to get the ball rolling.

Please provide your initial ideas of your web design, branding, logo design or other graphic design such as leaflets and merchandise.

We will be in touch as soon as we possibly can!



how can we help you?


All of our initial consultations and quotes are absolutely free. It will usually require a little back-and-forth before we can provide you with an accurate quote but this form is the ideal way to get the ball rolling.

Please provide your initial ideas of your web design, branding, logo design or other graphic design such as leaflets and merchandise.

We will be in touch as soon as we possibly can!