Anchoring your Brand
What to expect
I love creating and building brand identities, whether it's to create a new brand or adjust an existing one. This enthusiasm helps me to work with entrepreneurs and businesses across Lancashire to create bold brand identities that stand. Whilst also communicating the ethos and character of your company. In summary, I aim to:
What is a
A good place to start
Planning for Branding
The way in which a Brand Identity is delivered across all of your marketing material makes a huge difference. Brand Guidelines should help you to manage and protect a brand. We aim to create brand identities that do exactly that. This is achieved by listening carefully and researching diligently before we start to create. Getting the brand identity right in the first place can save a lot of time (and pain) in the future.
Heres a quick run through the process for you:
What's your story?
When creating a brand identity I try to keep it real, due to an idealised image not being a relatable one. First of all, Certo Design focus on why your company began and with what intensions. Then, I use these core values to help build a recognisable and memorable brand that will stand out from your competition.