The original logo design brief was for an angular, modern design. With this in mind, Logos were provided as a style reference.
I then exercised my creativity in order to provide several variations based on these parameters. It was then a case of narrowing down to a single design, via customer interaction. All feedback is important and we try to listen carefully and to take it all on board. As a result of the feedback we narrowed it down to just a couple of logo designs.
During this process we experimented with negative space to subtly communicate the companies business – trading. We eventually settled on a simple but effective solution of two arrows set in the negative space between the A and T.
Once the final Avanti Trading logo design was complete it was then decided that other colour variations should be considered. A green and black combination was selected. We feel the darker black helps the green appear even more vibrant.
Avanti Trading Stationery
With a new logo design, it became essential to carry that branding through the rest of the business stationery, including Letterhead designs and the Compliment Slip design.