Avanti Trading
Logo Design & Branding
Avanti Trading are a well establish retail trader, based in Blackburn, who approached Certo Design for a new logo design and re-branded stationery design, including a business card, letterhead designs and a compliment slip.
Logo Design
The original logo design brief was for an angular, modern design. With this in mind, Logos were provided as a style reference.
I then exercised my creativity in order to provide several variations based on these parameters. It was then a case of narrowing down to a single design, via customer interaction. All feedback is important and we try to listen carefully and to take it all on board. As a result of the feedback we narrowed it down to just a couple of logo designs.
During this process we experimented with negative space to subtly communicate the companies business – trading. We eventually settled on a simple but effective solution of two arrows set in the negative space between the A and T.
Once the final Avanti Trading logo design was complete it was then decided that other colour variations should be considered. A green and black combination was selected. We feel the darker black helps the green appear even more vibrant.
Business Card Design
A simple Business Card design, featuring the new Avanti Trading logo and basic contact information, for each member, on the back. The new brand identity was applied to the information on the back, continuing the angular, colourful and modern design.