MA Auto Technician
Logo Design / Branding
Michael Anderson is a vastly experienced, award-winning mechanic with over 30 years of experience. In recent years Michaels primary focus has been on classic cars, more specifically the classic Mini.
When setting up independently, based at Mini Sport, Michael was in need of new branding that would portray his experience, skill and passion for automotive engineering, classic cars and rallying. This design project included Logo Design and Letterheads.
Logo Design
With an automotive history steeped in english cars such as Rover, MG and Mini it made sense to use a vibrant Red for the new logo. This was applied to a retro, flat design.
The classic and instantly recognisable silhouettes of the nut and spanners, that are typically associated with mechanics, were used to create the logo.
Stationery
Letterhead design, quote and invoice designs were all created using the same ethos as the logo, with minimal and retro being key words throughout.