Initial meetings were informal, with ideas exchanged over coffee... we love coffee, nearly as much as Design! These meetings allowed us to get a real feel for the project before we got to work. Firstly we compiled a mood board for the brand. This included colour palettes, lifestyle images, example logos and fonts.
On revealing the mood board to Ian at White Powder, the feedback was positive, we had hit the nail on the head, so to speak!
Due to such positive feedback, the colour palette and fonts were finalised, before moving on to the more intricate task of logo design.
The logo design process is one we relish. So, with our creative juices already flowing, and positive feedback still inflating our ego, we churned out pages of logo designs in various formats and designs.
Although snow capped Mountains were the obvious line of thought, this wasn’t dismissed as all ideas have the potential to built upon.
Regular feedback narrowed down the design to a simple, preferably line based icon. The eventual design of which, used a single line to create a mountain range shape that also incorporated the ‘W’ of the brand name ‘White Powder’.
The initial range of clothing designs required strong branding applied throughout, in order to increase the brands reputation.
Silhouettes and bold brand colours were utilised across the first T-Shirt range. The Orange and Navy colour palette became the key component of all the initial designs, with the new White Powder logo also taking pride of place on the designs.