Brand Identity

Anchoring your Brand


Creating an identity

554 Deco Stationery Design

What to expect

I love creating and building brand identities, whether it's to create a new brand or adjust an existing one. This enthusiasm helps me to work with entrepreneurs and businesses across Lancashire to create bold brand identities that stand. Whilst also communicating the ethos and character of your company. In summary, I aim to:

  • Connect with your customers
  • Deliver a clear message
  • Grow your business faster
  • Reach your goals
Get Started

What is a
brand identity?

A good place to start

Visual Devices

Brand Identity is the visual devices used within a company. This includes all marketing materials, from brochures and leaflets, through to invoices and packaging. Usually these are controlled by a set of brand guidelines that dictate how they look. Essentially, acting like an anchor, keeping all marketing materials and visual devices consistent and coherent. Ultimately this allows a common perception of your company to build.

What's included?

Brand Guidelines

Logo Design

Brand Identity packages usually include a Logo Design. A great deal of time is spent creating a logo that will inspire trust, convey professionalism and communicate business values.

Colour Palette

Selected colours create an appropriate scheme to suit your brand, its values and goals. These are supplied to you within the Brand Guidelines as Hex, RGB and CMYK.

Font Selection

Even the font is carefully considered. These selected fonts are accompanied by rules that stipulate the font weight and colours, whilst also indicating when and where to use them.
Final designs are supplied in several formats to allow for maximum usability. For example, a scalable vector format is used to create the logo. Whereas the final branding guidelines will be supplied as a useful PDF document. If a more in-depth Brand Identity is required please let me know. My belief is that your brand should work hard for you and if this requires extended usage guidelines or extra graphics as part of the package, then it can be added.
Brand Guidelines Example

Branding Strategy?

Planning for Branding

The way in which a Brand Identity is delivered across all of your marketing material makes a huge difference. Brand Guidelines should help you to manage and protect a brand. We aim to create brand identities that do exactly that. This is achieved by listening carefully and researching diligently before we start to create. Getting the brand identity right in the first place can save a lot of time (and pain) in the future.

Heres a quick run through the process for you:

  • Research to define and prioritise goals
  • Strategy development to ensure continuity
  • Design the Logo & Brand Identity
  • Apply consistently to create a visual style
  • Analyse for continuous development
  • Get recognised and grow
Start Branding

Brand Identity and Strategy
Brand Identity Morals and Character

Core Values

What's your story?

When creating a brand identity I try to keep it real, due to an idealised image not being a relatable one. First of all, Certo Design focus on why your company began and with what intensions. Then, I use these core values to help build a recognisable and memorable brand that will stand out from your competition.

Our Work

Latest Design Projects

View Portfolio

We can help you

Get in touch

All initial consultations and quotes are absolutely free and this form is the ideal way to get the ball rolling. Please provide details of your branding, logo design or graphic design project and we will get in touch with you as soon as we can.