The BASC (British Association of Shooting and Conservation) North team represent shooting interests throughout the region, working with politicians, the police and the media. Events are regularly held and they needed a form of keeping people informed about upcoming events.
In order to fulfil the brief an easy to use, card sized design was decided upon. The leaflet design would have to be compact but still easy read and stylish, fitting in with the existing branding.
Content was provided in the form of logos and event dates. The dates fitted nicely into a trip-fold card design and this was styled with the BASC green on the cover, giving some depth and gloss to an otherwise minimal and type heavy piece of design.
A simple Flyer Design design, featuring the BASC logo and essential information, whilst also using the image as the main focal point.
Using the image as a background allowed for maximum impact. Also, the large image visually communicated the subject content of the flyer and gained interest of the appropriate audience.